Beth Kjos

Earth-shattering project ideas. Resumes. Things in between.

Project Kick-Off and Realignment

Struggling to get a project off the ground? Maybe it needs a kick. Are you getting what you need from your kick-off and realignment meetings?

What For?

The kick-off sets the (initial) tone of the entire project to come. It’s sort of like choosing a destination and purpose before you begin a journey: Do it well, and you’re off to a good start. Do otherwise, and wander aimlessly for 40 years.

I’ve read that the purpose of all meetings is to get someone to do something they might not otherwise do. (They might not read or understand your e-mail, but that’s another topic.) In general, people aren’t especially prone to spontaneously organize and coordinate towards a common goal without clarity and motivation. The kick-off provides both.

Whether you hold a fancy offsite with catered lunch or gather in a dusty grey conference room with notepads and coffee, a proper project kick-off accomplishes (at least) several sub-goals:

Localized, team-by-team kick-off activities bring similar benefits:

Finally, periodic realignment meetings help keep the project on-track. The realignment allows for the direction of the momentum to be adjusted where necessary and given a renewed boost. They may be required with a frequency depending on magnitude and complexity of the task; ongoing assessment of how well the project is adhering to the initial goals, schedule, budget, etc.; and how much interpersonal interface the project requires. Gently massaged, the form and substance of the kick-off meeting can be a great way to draw attention to, and begin to resolve, project imbalances.

Indeed, even if you’ve inherited a disaster, cutting your losses and getting out of Dodge is a project in itself. It merits something akin to a kick-off, at least among your inner cabal.

How To?

First, all the usual rules of meetings apply:

The initial kick-off is much more in-depth. A realignment meeting can usually share the same basic structure and agenda, but quickly gloss over areas deemed to be working just fine.

Because the kick-off is designed to impart the initial aligned momentum to a team, you need immediate follow-up, loudly and with much fanfare, to make sure everyone knows where to find the resulting artifacts and understands the key points therein. And I do mean everyone, all the way from the executive sponsor to the summer intern.

Because of what kinds of things are established in a kick-off, it’s important that your entire task force understand the key points, whether they attended the meeting or not. This includes new members as they come onto the team – modified by anything that comes from realignment meetings of course. This does more than help people get oriented. It also diminshes the chance of disaster, as this quote illustrates:

… bidding on work in the Amazon river basin and people were made aware of the reason that there was to be NO contact with any of the indigenous tribes who were still more or less isolated from the modern world – kind of an ethical question, but really more of a safety and legal consideration as it was against the law in the affected countries (the east of Peru or west of Brazil if I recall correctly).

And again, you’ll need another larger cycle of follow-up to make sure the effects stick across time and space. When new people join, give them a copy or link to read the kick-off artifacts. See that your lieutenants are getting their subordinates aligned on mission accordingly. Check back periodically, both vertically and horizontally, to see what needs to change.

When appropriate changes are agreed:

You may choose to separate kick-off into two phases: one where you get your own team working well together or discuss sensitive internal issues, and another involving the Client. This is particularly valuable when composing teams from people who have not worked together before, or who hail from different cultures.

Finally, if you’re relatively new at this, or if the organization doesn’t do this all the time, then have a look at the section on related cultural issues and see what you might need to nail down.

Sample Agenda:

What do we know about the Business Requirement?

What definition and analysis has already been done?

Broadly speaking, how shall we proceed?

How do we keep this large project on track?

How shall we refine the scope successively until the bites are chewable?

How shall we communicate the forecast, schedule, and progress?

What information composes the forecast?

What information composes the schedule and progress?